Business owners want to ignite a craze around their brand and every marketer wants to be responsible for the next pop culture icon. The secret to success is not what you do or what you make but how you approach your market, your marketing program and the people to whom you’re marketing. That’s hot branding – that’s BURN Advertising.

“The birth of OfficePort KC became a positive new business that was a direct result of what seems to be a negative business scenario. “There (in Kansas City) we had a company that ran out of business. So we had a whole building that became vacant all at once. We also had the entire furniture along with it,” says Michael Edmondson, Co-founder of OfficePort and a realtor. An empty space, existing office furniture, and dynamic open office design and layout became the recipe for a co-working environment catering to entrepreneurs. “We are entrepreneurs ourselves. We want to keep the prices low and keep the business transaction as simple as possible,” says Michael, who understands the direct needs of start-up companies, small businesses, independent contractors, or freelances when it comes to overhead and the costs of running a business.”
Full article: http://www.chicagonow.com/blogs/arch-x-perience/2010/08/co-working-the-new-office-cube.html

This Month, Teng-Kee Tan, PhD, Dean and Harzfeld Professor of Technology Entrepreneurship at UMKC’s Block school will be talking and moderating a discussion about Innovation with Purpose. Dean Tan is a world-renowned academic that is turning the Bloch School into one of the nation’s top programs in Entrepreneurship.

Don’t miss this one!!! Limited seating, RSVP via facebook required, limit 50 people.

For your Twitter fiends, follow the conversation with @officeport.